xarefit
Tech-First Gym, Data-First PM
Unmanned Fitness Chain — Consumer App
Role
Product Manager
Company
xarefit
Timeline
2020–2021
of members had never taken a group class — not for lack of demand, but because classes were buried where no one looked.
Self-initiated survey, n = 2,359 · Oct 2020
Context
The app was the front desk
xarefit ran tech-first gyms — facial-recognition entry, live occupancy, 3 staff per 21,000 sq ft facility. Every flow the app couldn't handle became their workload, so I worked the service desk myself: most complaints were app flow gaps, and classes had no visibility.
3 facilities · ~5,000 subscribers · NT$6M+/month subscription revenue
Craft
Turned the homepage into a storefront
Before
Classes buried 3 taps deep in the Products tab — 4 steps from login to purchase.
After
0.0% CTRClasses on the first screen, login-to-purchase cut to 2 steps — existing blocks +8–15%, est. NT$170–300K/yr incremental revenue.
Found the segment nobody was targeting
Cross-analyzing survey and purchase data surfaced senior members as xarefit's highest-LTV group — so senior-friendly classes launched, and the new homepage exposure pointed straight at them.
NT$0+/mo
spend from the senior segment
The result
Visibility wasn't a UX problem — it was money left in the product.
The model outlived the brand: 3 → 5 facilities during my tenure; after the 2022 Hypercore Fitness merger, the same app-first, no-contract design now runs 11 facilities across Taiwan.
facilities (11 today)
subscription revenue / mo
survey responses